Audi A6: State of the art display

German car manufacturer, Audi, is proudly displaying its state of the art Audi A6 on a technologically advanced Airport Media display at Johannesburg International Airport. The display automatically sends airport users with blue tooth cellphones a video clip of the A6.

The screen which sends the Bluetooth signal keeps a record of how many phones it sent its signal to, how many users accepted the signal, as well as the date, time and type of cellphone, allowing Audi to measure the impact of this campaign.

Like the A6, the stand is aesthetically pleasing, neat and spacious, and a trained motoring consultant is on site to answer any questions that airport users may have.

This campaign adds Display Stands to Airport Media's already impressive niche marketing tools at the airport. Debbie Lea says, "Being the largest SA owned concessionaire at ACSA airports has not prevented us from enhancing our clients' brands by offering them unique advertising opportunities."

Foursprung, Audi A6

Source: Biz Community

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