BMW: New partnership with technology provider Intel

German automaker BMW and the manufacturer of integrated curcuits Intel have announced a comprehensive, multiyear partnership that involves technology, marketing and F1 sponsorship components First step of this will be Intel's sponsorship of new BMW Sauber F1 team.

Jalopnik has more details:

"While most of the technology part of the deal involves Intel developing IT systems for BMW’s offices and dealer network, Intel will supply the F1 team with tech support, and the two companies will collaborate on an industry standard for integration of third-party devices, like phones and portable music players, into BMW’s vehicles. What that means for iPod connectivity in BMWs in unclear, though we suspect an in-car docking station is now probably out of the question.

Hopefully they go one step further as Apple provide their new computers with Intel technology also... :-)

Foursprung, BMW, Intel

Source: Jalopnik

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