Nissan: Girl power plan to boost sales

Ok, this is not a real "gadget" news, but we believe that Nissan has some "Foursprung" with their announced "girl power plan" to boost sales, paying tribute to the fact that the public "would prefer to have a woman sell them a car".
Maybe other vendors should follow their lead as Nissan's CEO Carlos Ghosn usually has a good "smell" for trends.

Nissan will increase its female sales staff in Japan from five to 10 percent of the total over the next two years because the public "would prefer to have a woman sell them a car".

Renault and Nissan CEO Carlos Ghosn added that percentage of women technical advisers would be grown from 11 to 20 percent.

The move is in response to customer surveys showing that buyers in traditionally male-dominated Japan responded better to woman than to their male colleagues.

"The bottom line is that - statistically - more than half the public say they would prefer to have a woman sell them a car," Ghosn told a group of 100 saleswomen at a seminar in Tokyo.

"When you encounter a statistic like that, you better sit up and listen."

Ghosn said market research showed that buyers responded better to women staff because females were more skilled in understanding customers' needs.

Nissan reached a key target in its turnaround plan during October by increasing its annual global sales by a million in three years from 2.6-million in 2002 to 3.67-million in the year to September 2005 - but domestic sales slid by 19 percent in October.

Ghosn offered no figures on how women power might affect sales but said it was "taking Nissan in the right direction".

Foursprung, Nissan, Girl power

Source: Motoring

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