iPod: Sony to give up?

Does Sony give up the market for MP3 players? Providing the MP3 walkman product line themselves they now showed a integration of the market leader - Apple's wonderful iPod - to their car stereos: the iPod ‘Xplod’ Car Adapter — model number XA-110IP.
Even the Sony representative hovering around car audio agreed that it was a truly unbelieveable offering from Sony, but a true sign that Sony is ready to play ball with the consumer and adopt whatever will make cash; with the iPod at 83% market share, who would do otherwise? The unit should function just like any other iPod car adapter, with full functionality for the iPod available via the DIN unit.
Foursprung, iPod
Source: ATRACLife
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