Foursprung: Pininfarina design for Motorola cellphones

Pininfarina is responsible for some of the most beautiful Ferraris ever.
Now they focus on a different kind of design objects: they signed a deal with Motorla to design cellular phones for the company over the next three years
They will put ten designers on the job of making mobiles as sleek and sexy as their automotive counterparts.

The design house had been dealing with the phonemaker via a short-term agreement under which it tendered two designs per month. Interestingly, cell phones design now makes up 30-percent of Pininfarina's non-automotive business, a medium in which the company only began working in two years ago.

Related news: Foursprung, P4MR, Pininfarina, Motorola, cellphones

Source: Autoblog

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