Audi: New innovative news service

New innovations from our favourite premium brand!

Since 2004, Audi has also been demonstrating its pioneering role in the field of infotainment by offering innovative DAB (Digital Audio Broadcasting) technology. Digital radio makes it possible to receive a wide range of stations with the audio quality of a music CD. DAB can currently be ordered for the Audi A6/S6, A8/S8 and Audi Q7 models.

DAB, however, also provides the basis for another fascinating and particularly customer-oriented application: within the scope of a future-oriented project, researchers are working on a new system that will be able to read the driver permanently updated and personalised news from all over the world. This means that the driver becomes his own editor-in-chief, so to speak, the car his personal newsreader. This service is available at all times and can be operated conveniently by speech control or Audi MMI (Multi Media Interface). The required information is presented by automated voice output.

In order to prevent information overload and redundancy, MACS My News, as the system is known, can be individually configured. The driver can decide for himself whether and for how long he wishes to be informed about certain contents, such as world and sports news and weather reports.

This new development is aimed above all at satisfying the demand from customers for the latest information tailored to their personal needs. Its implementation in the first prototypes, moreover, will produce findings that will provide the basis for a number of other individual services.

The objective of the research project MACS (Mobile Automotive Cooperative Services), which is sponsored by the German Federal Ministry of Education and Research (BMBF) and is a joint project of Audi, the Technical University of Munich, the Institute for the Automotive Industry in Nürtingen/Geislingen and the Technical University of Darmstadt, is the integration, development and realisation of innovative mobile services.

Audi presented the current development status during the 6th Services Conference of the BMBF at the end of March 2006 in an Audi A6 Avant.

Related news: Foursprung, P4MR, Audi, DAB

Source: Audi

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