Foursprung: Cars' 'cool' gadgets attract young buyers

Finally mass media is proving us right! That's exactly why this weblog exists: to provide a guideline for all cars and gadgets enthusiasts who have some Foursprung.

Once seen as basic transportation, the small-car segment is becoming increasingly competitive as automakers go after young buyers, said Erich Merkle, director of forecasting for IRN Inc., a Grand Rapids research and consulting firm.

While the prices and profit margins may be low on these vehicles, the stakes are high because echo boomers - a large generation that represents the children of baby boomers - are entering their teens and 20s, prime age for getting into their first cars.

Companies are scrambling to make an initial connection in hopes of landing big volumes now and selling young buyers more expensive cars down the line, Merkle said.

"It's very valuable real estate," he said. "They really want to make an impression on these people while they're still young."

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Source: Bradenton Herald, picture by The Gadget Store

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