Car audio: Pimp my heart

Here is something for a very special audience. Actually it is more than just "car audio"...
Introducing the "Pimp My Heart," a system that uses sensors in the steering wheel to gauge your heart beat as you drive and subsequently pump said heart beat through your car's audio system for the ultimate beats. Using his Heart Beat Bass Booster, inventor Takehito Etani offers up "Pimp My Heart" for the "ultimate unity between car and driver."
The concept takes a look at bass thumping, its role as a marker of territory and "psychological armor," and asks some questions. What if the bass sounds are the driver's real-time heart beat instead of beats of music? Does our relationship with the vehicle/driver and the pedestrian change?
Related news: Foursprung, P4MR, car audio
Source: Autoblog
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